When you advertise your business, you need something called a USP. A USP is your unique selling proposition and it tells a prospect why they should do business with you instead of everybody else. This is the one thing that will separate you from all of the “me too” businesses in your niche.
In all of your advertising, is there a clear reason why someone should choose you? Is there a good reason why someone should choose you instead of the competition? Is there something different about as opposed to the other businesses that are advertising? What is there better about you?
All of these questions are things that you should be asking yourself when you market your products and services. If the best that you can come up with is things such as honesty, customer service, or trust – then you’re in trouble. You need a clear reason why you’re the winner and that your competitors aren’t.
By now you’re probably thinking that the price of your products is a good reason why someone should choose you over someone else. And believe it or not this is a good reason. But not everyone can operate based on price, so you have to figure out whether or not if you can survive with lower profit margins in your business.
If you do decide that you can’t operate based on price, then you need to find other ways to get your prospects’ attention and make them interested in what you have to offer. To do that, your advertising should do a few things. It should get attention, inspire interest, increase desire, and demand action. These are the 4 things that your ads need to do if you want to succeed in your business.
You can’t just advertise your brand name and expect people to flock to your business. Advertising your brand is an effective way to get your message across and doesn’t tell your readers what’s in it for them. So when looking at your ads, really ask yourself: is it getting attention? Is it inspiring interest? Does it increase desire? And does it really demand action?
If you answered “no” to all 4 of these questions then you really need to review your advertising pieces. The goal of your advertising should be to make sales, not to get your name out there – so always remember that. If the primary motivation behind you advertising is anything other than getting sales then you need to change your focus and start looking to get sales.
Brand advertising is ineffective and if you really want to make more money in your business, start generating some sort of response. If you look through your advertising and you see that you say things such as “number 1”, “top quality”, “we care”, and etc – then ask yourself, how is this really benefiting my user?
You have to keep this mind when advertising your products because once you invest money in advertising your goal should be to earn more money – not to get your name out there. Keep these things in mind as you market and advertise your business.