After going through the effort of writing your ebook, the next step comes to develop an eBook marketing strategy and carry it out to market your work. No doubt that while the content of your eBook is important, your eBook marketing strategy will be just as important to the success of your venture. If content is king, then marketing is certainly the queen.
Let’s walk through the 5 steps to eBook marketing success:
Step 1: Study Your Market
If you’re hoping for your eBook campaign to be a bona fide success, you need to study your market. You may already have done this step when writing your eBook but it is worth the time to go through the process again. You need to understand the demographics (gender, age, income etc) and psychographics (personalities, lifestyles, attitudes etc) of your market so you can craft better campaigns.
Step 2: Study Potential Marketing Avenues
There are endless possibilities to market your ebook, so it will not be possible to spend your time on all of them. Study a few dozen marketing avenues or channels that have potential and can be suitable for marketing you’re the topic of your ebook. List out the pros, cons and resources required for each marketing avenue in a document.
Step 3: Choose 3 To 5 Avenues To Focus On
Choose 3 to 5 of the top marketing avenues to focus on, stick with them and master them before you add on more traffic sources to the mix. Article marketing is one top traffic source, and so is pay-per-click advertising, email solo ads, Facebook ads, Craigslist etc.
Step 4: Test and Track Your Results
You need to test and track your advertising results to ensure you are on the right track and also to improve your advertising performance. There is always room for improvement in marketing and advertising. Use an online software like Google Website Optimizer, Hypertracker or AdTrackz to track your campaigns. Test different facets of your ad copy such as your headlines, descriptions, call-to-actions, ad color and so on.
Step 5: Expand Your Marketing Campaign
Once you have found some success with your marketing campaign, you can expand it by investing more funds into your current marketing avenues to bring in more traffic and/or you can generate traffic from more avenues which will give you multiple traffic streams.
A well-planned eBook marketing strategy can make the difference between a wildly successful eBook launch or a mediocre one. Take your time crafting out a suitable strategy and then take massive action!