Traditional public relations and community goodwill efforts for online education assistance is somewhat difficult because the online educational system helps those that participate in the virtual world as opposed to an educational facility. This fact should not deter a public relations specialist who works on online educational programs or systems because they need to contact those people who are not online and perhaps might like to look at online education systems as another option.
Many people cannot attend class due to transportation issues or human mobility issues. Many folks are stay-at-home parents and they cannot attend class either, but a need to get an online degree or participate in an online education system to get the skills they need to earn a living.
What types of ways can you promote an online educational system? Of course the best way is through word-of-mouth advertising. However, it is not always so easy to get to those people who are in their homes all day and sometimes it makes sense to use public service announcements on the radio or a little radio advertising. Other times direct mail can work.
The best thing is a front-page article in the newspaper of the success story of someone who used the online educational system to get an advanced degree or a good job. It is these sorts of public relations and publicity programs that make online educational systems more newsworthy. Perhaps you will consider some of this in 2006.