Hub and Spoke Model

There is an interesting analogy for a very effective marketing model. It is known as the hub and spoke model.

Hub = You and Your Message

In hub and spoke marketing the center of it all, the hub, is you and your message. After all, that is what you have to offer the world.

Spokes = Are the Media between You and Your Market

The spokes of the wheel, the connectors between you and your market is the media. The media consists of all the many ways you can get your message out there. There are books, e-books, teleseminars, Spectacular Presentations, e-courses, podcasts, and the list goes on and on.

Wheel = Is Your Market

The wheel is your market. All those different mediums are designed to bridge you and your message with the wheel… your market. The idea is to use many different ways to get your message to your market. That way, if one or two of them cease to be effective, you have many more to fall back on.

Just think though… you could have a message, many different mediums, and still have a flat tire (market). You have to know what your market wants. If they don’t want what you are offering, it won’t matter how you get it to them, and they will be an uninterested or flat market.

An interesting model? Definitely.

There is also an interesting way to really learn how this works.

Check It Out For Yourself

To see the hub and spoke marketing video go to It will allow you to see and hear how this marketing model works.

Remember, every business is an information marketing business. If you have a product you can create an information product out of it, a book, a CD, an online presentation, etc.

Understand how effective marketing works… study this model and you’ll be way out ahead of your competition.

Source by Pat Shanks

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